- 90% of Gen Z students use Instagram to research colleges.
- Reels are a powerful way to showcase university culture and boost applications.
Results:
Lakhera Global Services helped 30+ universities grow Instagram by 200%+ using strategic Reels.
Top 10 Viral Instagram Reel Ideas for Universities:
- Campus Life in 30 Seconds – Fast-paced montage of daily student life.
- Day in the Life of a Student – Realistic vlogs of a student’s day with GRWM-style edits.
- Quick Student Testimonials – 10-15 sec clips of why students love the campus.
- Faculty Spotlights – Showcase professors with fun or insightful content.
- Campus Secrets/Hidden Spots – Unique places students love but brochures miss.
- Fest & Event Highlights – Buzz, BTS, and performances from college events.
- Reels vs. Reality – Funny, relatable expectations vs reality of campus life.
- Alumni Throwbacks – “Where are they now?” stories build trust and nostalgia.
- Behind-the-Scenes (BTS) – Unfiltered look into labs, meetings, and setups.
- More Relatable Humor – Everyday struggles students laugh about together.
3 Tips to Maximize Reach:
- Post during 7–9 PM
- Use 3–5 relevant hashtags
- Hook with “Did you know…?” or “Wait for it…” in the first 3 seconds
Case Study: DU's Success
- Weekly “Secrets of North Campus” series
- Gained 40K+ followers and 40% more applications
Final Takeaway:
Instagram Reels = more engagement + higher enrollments.
Let Lakhera Global Services craft your next viral education campaign.
Book a free strategy session today.
Visit: https://lakheraglobalservices.com/